Read e-book online A Journey Through Cultures: Metaphors for Guiding the Design PDF

By Luciana Cardoso de Castro Salgado

ISBN-10: 144714113X

ISBN-13: 9781447141136

ISBN-10: 1447141148

ISBN-13: 9781447141143

A trip via Cultures addresses one of many most popular themes in modern HCI: cultural variety among clients. For a few years the HCI group has been investigating choices to reinforce the layout of cross-cultural structures. such a lot contributions so far have both a ‘design for every’ or a ‘design for all’ strategy.

A trip via Cultures takes a really varied process. Proponents of CVM – the Cultural point of view Metaphors point of view – the authors invite HCI practitioners to think about the way to disclose and speak the belief of cultural variety. a close case learn is integrated which assesses the metaphors’ strength in cross-cultural layout and overview. the implications exhibit that cultural standpoint metaphors have robust epistemic strength, leveraged by way of a mixture of theoretic foundations coming from Anthropology, Semiotics and the authors’ personal paintings in HCI and Semiotic Engineering.

Luciana Salgado, Carla Leitão and Clarisse de Souza are participants of SERG, the Semiotic Engineering study workforce on the Departamento de Informática of Rio de Janeiro's Pontifical Catholic college (PUC-Rio).

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The diversity of HCI perspectives, theories and emphases shows the complexity of human-computer interaction per se [13, 14, 42] and underlines the fact that all are partial and biased. Luckily, they may complement each other, helping us to have better understanding of the different facets of a complex phenomenon. As mentioned in Chap. 1 (see Sect. 2, p. 4), such is the case with Cognitive Engineering [40] 22 2 Semiotic Engineering and Culture Fig. 2 The semiotic engineering design space and Semiotic Engineering [12], for example.

It investigates situations “where people from different cultural backgrounds interact”, and culture is thus defined as “the link between human beings and the means they have of interacting with others” [24, p. 213]. The contexts examined by Hall include teaching, training and organizational settings, driven by such practical goals as, for example, the development of intercultural skills and good solutions for typical communication mismatches arising in intercultural interactions. 34 2 Semiotic Engineering and Culture Although Geertz and Hall seem to agree that culture studies have to be strongly related to context, Hall, as an applied anthropologist, and unlike Geertz, often proposes principles which compose a kind of “how-to” guide for identifying and solving micro-level intercultural communication problems.

The receivers’ interactive experience is a gradual unfolding of designed conversations, whose rules, codes and possibilities may not be instantly anticipated or understood by the users at first encounter. In fact, depending on the communicative strategies chosen by designers, the encoded metacommunication message can be communicated to users in different levels of context. Actually, each individual round of conversation, each part of the designer’s speech, can be elaborated at varying context levels.

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A Journey Through Cultures: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems by Luciana Cardoso de Castro Salgado


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